Anurag Kashyap, Sanjay Mishra, Nawazuddin Siddiqui among marquee names from film industry who will also be seen in select shows.
By Our Correspondent
Atrangii App, a freemium OTT platform by noted businessman Vibhu Agarwal was launched in Mumbai on Wednesday, 28 September. The app gets going with the launch of five new shows – Libaas, Suranga, Kadiyaan, Womeniya and Naam Gum Jayega.
These mark the OTT debut of popular TV stars like Shilpa Shinde, Rashmi Desai, Shweta Tiwari, Barkha Bisht Sengupta. Forlorn Bollywood actor Isha Koppikar, too, will be headlining a show. Apart from desi content, Atrangii will also bring content from Turkey and other globally acquired or adapted content.
The grand event was graced by Isha Koppikar, Freddy Daruwala, Shilpa Shinde, Barkha Bisht, Romit Raj Parsher, Krip Suri, Ali Merchant, Sara Khan, Gaurav Chopra and Amar Upadhayay.
Details of the five new shows are as follows –
Kadiyaan a slow-burning police drama to unravel the murder of a high-profile socialite, Namrata Khanna. The police have a race against time to solve the mystery before the body is cremated. Kadiyaan is a story that will excavate the past demons of the deceased while grappling with the female inspector’s dysfunctional connection with her mother and her struggles in a male dominated world. Shilpa Shinde, Rahul Roy, Dolly Chawla and Navina Bole will be starring in the series.
Libaas is a thrilling murder mystery, starring Ali Merchant, Prajakta Dusana, Nyra Banerjee and Krrip Suri in lead roles. It is a story of a married woman Maya who is being treated for nymphomania. Along the way, a young police officer Kabir pretends to fall in love with her, only to get involved with her intimately. Things take a dramatic turn when Maya is found murdered under mysterious circumstances leaving all the men she was involved with, under suspicion.
Suranga is about a bank heist in Rohtak which is planned by one of the bank employees himself. Suranga will be headlined by actor Isha Koppikar, Freddy Daruwala and Rakesh Bedi in pivotal roles.
Naam Gum Jayega, a fight for justice and identity by a woman for her husband who is accused of being a terrorist. The series filled with unexpected twists and turns is the conflict between the wife’s innocent faith and the investigating inspector’s obsessive conviction. It stars Barkha Bisht, Romit Raaj Prasher and Rahul Singh.
Womeniya is a collection of six stories of how a womans’s sexuality is used and misused. The ensemble features Rashami Desai, Shweta Tiwari, Ashmit Patel, Hrishta Bhatt, Abhinav Kohli, Rituperna Sengupta, Asif Sheikh and Sofia Hayat. Each story will explore how the society has different standards for men and women especially when it comes to sexuality.
Speaking on the launch, Vibhu Agarwal, Founder & CEO Atrangii shared, “Atrangii App is a freemium platform where 75 percent of the content is behind unpaid wall (AVOD) and the remaining is behind the paid wall (SVOD). In the past few months, we have chosen compelling content for the platform and we are pleased to add a line-up of multi-genre and multi starrer shows to further bolster our content offering. The aim has always been to provide quality entertainment to all Hindi understanding and speaking audiences across the length and breadth of the country.”
Atrangii OTT app will have an exhaustive catalogue of content comprising original series, short format binge watch content, films and catch up viewing content from its general entertainment channel Atrangii TV.